We’re aware of the positive effects of making choices bring in our life. On many occasion option available to us, we did not find best solution of our problem. So, we look to add more option in bid to find perfect choice & happiness. But after a certain limit this excess of choice which seems like a solution which actually is cause.
There is one more physiological side effect of having multiple choices is that "when so much available to us, we should make the best of it (we should out perform), We can no longer use the excuse that we didn’t have a choice". As the demand of choice grow, it demand on us to perform better, to do better & these demand extend beyond the computational & rational to the emotional & one might argue, even the existential.
When the difficulty is not resolve by adding more option, then the solution is doing just opposite of this process: to make effective eliminating algorithm.
This is what I faced as a day trades for last three month..........I will write the whole story when ever I will get time & may post by weekend.
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